Browsing Marketing's Archives »»

New Google Update! Pros and cons

1 comment Posted by Athanasios

Most of you must have noticed that from April 27th Pagerank started to update in a few website. April 29 is the some sort of an official date of the new pagerank update, which as google is used to do, was sudden.
I heard bothe negative and positive opinions about the new update which among the other seems to have “damaged” most webmaster communities.
I checked that pr5(pr=pagerank) webmaster forum dropped to as low as pr1 and pr2 which is a disaster for them. Some actually, have an uncertain future since their revenue will be limited from now own till the next update..

What is more, a lot of people have reported that some of their links must have not been included for some reason since their pagerank predictions were far higher than the ones they received. God Google have caused suspicions and nerves between webmasters…

I noticed one thing though. Google seems to favor blogs. Again the higher pr updates were at blogs(regardless their niche). That means that either blogs are the most easy to promote websites or that bloggers are the smartest SEOists ;)

Well, for me personally, it’s been a good update. Our blog here got a pr2(hopefully will go better next update) and some of the websites of our group “climbed” as high as pr5!

Good Luck to all webmasters! And..don’t bother to ask when the next PageRank update will be…it shall be sudden as always..

May 1st, 2008

Sponsor free templates and themes to receive future backlinks

2 comments Posted by Athanasios

An experienced webmaster might have already tried it, a newbie might have just thought of it and a large number of people may have never had that idea.
Open-source, software that is used by everyone! Since a lot of php scripts such as wordpress, Joomla, Drupal and lots more are common nowadays, due to the fact they are open-source and free for use, templates and themes for them are developed everyday.

If you have used wordpress even only once, you’ve probably wanted to customize it a little and wanted a free template.  Free templates and quality ones are available in hundred nowadays and after a little search you will find an appropriate that suits your needs.

After installing the template, you may probably notice that there are some links-which you are not allowed to remove- in the footer of every page. These links are known as sponsor links and are either links to the template designer’s website or peple who spent money buying that footer link.

And that’s exactly my point! have you ever thought of buying, or let’s say it better, “sponsoring” free templates and themes? You can spend 40 dollars one time fee and if it’s a professional and good theme, you’ll get hundreds of free backlinks when a lot of people use it.

Actually, you may even get good PR backlinks that way because there are lot of website of a sufficient PageRank(around 4) that use free templates for Joomla, Wordpress and others.

There are even designer that for around 70 dollars sell even the “designed by” link and you can add your URL there ;)

Wondering where you can find such templates/themes to sponsor? Visit the DigitalPoint forums and you’ll see lots of offers there! It certainly a worthy investment, you can try it :)

Best Regards,
Thanos P.

Published under Marketing, SEOsend this post
April 25th, 2008

Vandalism or smart advertising?

3 comments Posted by Athanasios

We have talked about various methods of advertising, mouth-to-mouth..forum signatures but recently i saw a new one…for which actually i got mixed fillings..

Most of you probably know about graffiti, some consider it art and others vandalism. Well, i used to consider it art until i saw some facts recently which put me in a lot of thought.
Supporters of a local football(soccer) team started their forum. That’s good and OK. I visited it myself and liked it a lot.
Everything was fine, until i saw some graffitis which actually were spamming the forum! I said “what the..“, why did they do it?

They probably wanted to get more visitors to their forum and they thought of that as a free way to advertise. Since they website url was writen on some walls of abandoned buildings i thought it was ok to “spam” it that way.
But, that was only the beggining…after that they started writing the website url and painting graffitis with in all over the town! Even on public buildings and outside museums. For god’s sake!

That has gotten really annoying. At the moment, wherever you go, you’ll probably see the forum URL writen on wall or pavement. I heard even police is lookings for those “talented spammers”.

Yesterday, when i got home from supermarket, i thought of checking the alexa ranks and some traffic stats of that forum. Don’t know why i thought to do it, it just came on my mind. I typed the alexa address on firefox..searched for the website traffic ranks…and what i saw was unbelievable…

It had a huge traffic boost almost 600% in percentage accordin to alexa and forum activity was boosted as well! Not to mention that it is almost #900 in my country’s alexa ranks…

I couldn’t believe it.. I am spending hundreds of dollars monthly for advertising of my websites and a bunch of footballers with sprays did better than me(at least temporarily)..

So, i am wondering..thos “vandals”-that’s the correct term for them- have found a new “neat” way to advertise? Should we just get a spray and start painting our website’s url in bathrooms and walls to get traffic? Is this the future of spamming?

Oh God, i wish not..it’s the most annoying thing i’ve ever seen.

Looking for some comments.

Published under Marketing, News, SEOsend this post
April 22nd, 2008

Mouth-to-mouth advertising, a succesful way to reach the top?

5 comments Posted by Athanasios

Have you ever heard about mouth-to-mouth advertising? It’s when you say your website to someone so that he’ll visit(in real life, in person) and you also ma say to him, if you like it tell your friends about it too.
That’s definitely the most cost-effective way to get some traffic usually from your area and country!

I have been doing some sort of a little experiment over the last months which only recently has shown its very good results.

I was telling my website to some friends and told some of them to promote it if they like it. Well those who were not interested at my articles, unfortunately didn’t ever come back. Though there were some who not only liked my posts but also promoted it too!

So just by referring to some good friends(i thank them all) i managed to get in the top 1000 of websites my country’s internet users visit, according to alexa.

Right now i get around 20 visitors daily that are from my country and my area. Couldn’t hope for something better as that way i didn’t spend any money at all and got a good amount of traffic. Though mouth-to-mouth advertising is not enough itself to get you traffic and visitors. Quality and attractive content is needed to keep the interest on and visitors coming back!

I would also suggest to use the mouth-to-mouth advertising method to targeted traffic(only people that may have some interest in your articles/content) because they’ll be the ones that will share your link and visit again ;)

So what are you waiting for? Give it a try! Start with your best friends and hopefully you;ll get a good result yourself too!

Published under Marketing, SEOsend this post
April 14th, 2008

TNX.net - The ideal choice for webmasters and advertisers!

2 comments Posted by Athanasios

While surfing the net lately i had the chance to check TNX.net, a new text link ads system i’ve heard a lot about. Everyone was speaking about it with the best words and i couldn’t not to give it a try!
Since my curiosity to learn if they really are that good didn’t let me sleep at night i visited their website. From the first glance i knew they were professionals. The site had a clean design, the network stats(which are actually quite impressive!) and the advantages for webmasters & advertisers were all at the front page and all necessary links such as FAQs were located at a very visible position.

I was also impressed by one tool they had at the index page -The Income Calculator- , which allows you to predict your earnings as a publisher should you join their ad network! It’s located on the left side of their page!

But let’s focus on more important things ;)

TNX.net idea is based on TNX points. TNX points can be bought by advertisers for money and converted to text ads. With the offers inside TNX network you can get one text ad for as low as 1 TNX point and with 1000 points costing a bit more than 1 dollar i have to say i’ve never seen such a cost-effective way to advertise before! Discounts on the price of TNX points are available should you buy a large quantity of points!
As regards advertisers, they actually earn TNX points for the links they place on their pages. TNX points can be converted for money or even better! You can directly buy text links for you website! Isn’t that great? You earn points(the amount of points you earn depends on the site you have) and convert them to advertisments of your website!

Let’s take a look at some features of TNX.net

For Advertisers

Are you a webmaster looking for an easy way to improve your rankings on search engines? Would you like millions of non-reciprocal links to your site?
Then i guess, TNX.net is made for you!

Let’s have a look at the most important advantages advertiser have by using TNX.net system:

  • The best prices! Unlike other competitive services, TNX.net offers by far the most economical and affordable advertising you may ever see! Text links starting from 1 point!
  • Although it’s not 100% guaranteed, based on averages,you will improve your rankings inmajor search engines(yahoo, google etc).
  • You can choose the websites you want to advertise on! That way you ensure your ad is not placed on a website or in a spot that’s non-visible.
  • There are visitors who never click on sponsored ads just because they are “sponsored”. Through the TNX.net system there is no way that a text link ad can be identified as a paid one, neither from visitors nor from search engines!
  • New advertisers can get some points as a sign-up bonus and test the system for free! What is more, are you a SEO specialist or consultant? You can get 50% discount!

You can check the complete Advertisers’ FAQ clicking here!
These things really impressed me, so i moved one more step forward and tried them as an advertiser! I was amazed with the ease of setting your own ad campaign and the 3-step wizard they offer!

To begin an ad campaign you will have to follow 3 simple steps. In the Step 1 you put the name of your ad campaign and choose the website categories(niche) that fit you most. You are even able to set GEO-Targeting!
On the next step you determine what will be diplayed on your text ad and the link priority.
Moving to step 3 -that’s my favorire one- you order the number of links you want and you choose websited that you;d like them displayed. Pagerank and other necessary information is included of course!

So that was all! Your ad campaign has been set in a few minutes!

For Publishers/Webmasters

Looking to monetize your website pages? Yes, you read it correctly, i wrote pages and not page! At TNX.net i saw something amazing that really made me love them! You can place text ads in every single page of your website which means you can maximize your profit very easily! I honestly believe that they are worth a try just for that innovative feature they offer!

But let’s have a look at the most important advantages a publisher would have:

  • You can sell links in all your pages and not only in the main one..!
  • You sell your links to thousands of advertisers, which means it won’t be long before you earn a profit.
  • “Copy-Paste” ad code installation, even a newbie can sell links in his site
  • Automatic sales and no public lists of advertisers, your privacy is protected!
  • Just 12,5% commision for transactions!
  • Totals control over the ads displayed in your pages! You can remove the ones you don’t like!

I again moved one more step forward and wanted to check how it works for publishers and tried to install the code and sell links(just to experiment). Again everything was easy! You just install one of the codes offered(Static code, Static code cached at our server and Perl offered at the moment) in the pages you want text ads to be displayed and wait to be approved. Approval takes usually 1-2 days(that’s considered fast) and when everything is done you start earning TNX points!

You can check the Publishers/Webmasters FAQ clicking here!

Don’t know about you, but i visited their website for fun and now i am going to use their service for good. I didn’t actually expect such services to exist in the net but i was proved wrong! They have a support forum and support via tickets exists too! My suggestion, give them a try ;)

Finishing this very interesting review i will include some network stats which will be one more reason to join TNX.net ! Look at this!

 

Ah, i almost forgot to mention it, you are able to get 5000 quality links for FREE from TNX.net ;) Just take a look at this.

You may also be interested to take a look at these posts from TNX.net at DigitalPoint forums, they are worth to see! Actually it was these posts that assured me that i have to do with pros. :) The first post is this, and the second one this.

So, what are you waiting for? Don’t miss the chance, Sign Up with them! I did it, you can do so too!

Take Care!

Published under Marketing, SEOsend this post
April 10th, 2008

Invest on Brandable domain names for sure profit!

1 comment Posted by Athanasios

I believe there are two types of people who buy domain names. The ones who buy the to start a website and the others who buy domain names(most times brandable ones) and regard it as investing on the future.

Who’s the smarter? That’s hard to tell because the first ones may have direct profit whereas the second ones may have to wait years.

Today though, we are going to have a look on how important it is to invest on brandable domain names! Few days ago, while i was checking at SEDO for bargains at good domain names i checked that pizza.com was for sale at an auction! I got crazy watching its price from 1$ to go to over 2.5 million dollars in just 2 days! It was a top marketable domain name and one of the best brandable i’ve ever seen. Most international pizza companies e.g pizza hut would defiitely go for that domain name since if you ever searched in google for the keyword pizza that domain name would come first(of course it needs and a SEO boost).

So, thinking of what’s coming on the future, and trying to realize the needs of people we can invest on buying domain names that can be sold after 7-10 years for millions. I know that it sounds as a great amount of time but think that pizza.com was 14 years old when it was sold. That’s why i call it invest on domain names because it may take some time to have a profit, but that profit could make you not to need to work for the rest of your life! Lifetime vacations for having invested lees than 8 dollars a year!

Of course nothing can be guaranteed but if you think of a quite brandable domain name of the future and is still available, my suggestion is to go for it!

Looking for feedback!

Take care!

Published under Marketingsend this post
April 5th, 2008